The main challenge is understanding the various options available for retirement income, particularly balancing between guaranteed income such as annuities and flexible access drawdown options. Retirees often find it difficult to determine the optimal level of income that ensures both longevity and financial security, given the complexities of fluctuating markets, varying life expectancies, and personal financial needs.

The goal of the prototype was to create an intuitive, user-centered quote & apply experience that simplifies the complex process of retirement planning and empowers users to make informed decisions about their retirement income.