Desktop designs

The original GBST website had a traditional design, and lacked the modern flair and interactive elements that today's users expect. Recognizing the need for a fresh and engaging online presence, a project was initiated to overhaul the website for the rebrand in 2023

The revamp project introduced modern, sleek illustrations to replace the outdated graphics. These illustrations were designed to be more in line with current design trends, making the website more visually appealing to a contemporary audience.

The new palette communicates a blend of stability, reliability, and innovation. This combination can help GBST stand out in the financial services industry as a trusted, forward-thinking partner.

The project is an ongoing effort, with plans to continuously update and refine the website based on user feedback and evolving design trends. The focus will remain on ensuring that not only aesthetically pleasing but also functional and forward-thinking. We aim to also ensure that this website is a tool to support content strategy and campaigns to increase the number of marketing-qualified leads through the website and traffic.

  • Smoother & more modern
    In page navigation

  • Simple and modern
    dropdown menu

  • Pillboxes as buttons

  • Dot navigations on insights page