The crucial objective of this wall design was to serve as a vehicle for creating and reinforcing GBST's brand identity. Beyond merely dividing spaces, the wall was conceptualized as a dynamic canvas that would communicate GBST's values, ethos, and innovative spirit to both employees and visitors alike. As a dynamic centrepiece of the office environment, it continues to serve as a powerful expression of GBST's values and vision, and has left a lasting impact on employees, visitors, and stakeholders alike.